NEWPORT – A new video has placed Pend Oreille County in a starring role meant to inspire technology businesses and workers to consider relocating to northeastern Washington for a “high tech, high rec” lifestyle.
Commissioned by the Pend Oreille County Economic Development Council, the video is part of a digital marketing campaign the goup is conducting this summer as it promotes the county’s high-speed fiber optic network to Internet-powered entrepreneurs who also seek a rural lifestyle rich in outdoor recreational opportunities.
The county seat is Newport, population little over 2,000, while the entire county counts only about 13,000 residents. It’s a land of verdant mountains, pristine rivers and lakes – and also a robust fiber optic network built as part of a $34 million rural development project that delivers gigabit-speed Internet to businesses and residents almost county-wide. The fiber optic network delivers more bandwidth than many metropolitan areas.
With such an infrastructure for Internet-powered entrepreneurs in place, the goal of the new video is simple, said Jamie Wyrobek, executive director of the POCEDC: “We just want to share what a great place Pend Oreille County is to live and work.”
The video extolls the area’s beauty and a “work-anywhere” lifestyle that the fiber optic network provides. It was produced by Coeur d’Alene-based Action Sports Media, whose co-founder Taylor Dockins grew up in the Newport/Oldtown area.
See the video on the POCEDC website at www.pocedc.org/gallery, or find it on YouTube on the Pend Oreille County EDC channel.
But the main outreach of the video has been via the POCEDC Facebook page, where it has reached more than 32,000 people in little more than three weeks. Facebook is also central to the council’s digital marketing campaign, which in less than a month has delivered nearly 1 million impressions to Facebook and Google users in metro areas with large numbers of technology workers, prompting a high click-through to the website.
Learn more about Pend Oreille County and the EDC at www.pocedc.org.